Oracle Officials Pleased With Siebel CRM Progress

Oracle officials have announced they are pleased with Oracle's Siebel CRM On Demand and Oracle On Demand customer traction, announcing that in the last quarter alone Oracle established or expanded its relationship with more than 200 new global customers, including ADP, Central Plastics, Fidelity Registered Investment Advisor Group, GE Commercial Finance and Translational Genomics Research Institute.

With 14 releases of Siebel CRM On-Demand in less than four years, Oracle's Siebel CRM On Demand Release 14 is now generally available. This new version unites CRM functionality with the latest in Web 2.0 technologies, company officials say, and includes "significant enhancements across its sales, marketing, services, analytics, built-in call center, and industry edition capabilities."

Siebel CRM On Demand Release 14 will also include "next-generation usability and customization capabilities, and strong integration capabilities that allow customers and partners to quickly and easily establish deep integration with other applications," company officials promise.

Additionally, with the Siebel CRM On Demand Integration Pack for Oracle E-Business Suite, customers gain pre-built integration between their subscription CRM applications and the back office suite.

Early this month Oracle announced that Jenny Craig, the weight management company, had expanded its relationship with Oracle to standardize on Oracle's Siebel CRM to help increase business growth, improve overall efficiencies, gain a 360 degree client view across all sales channels and trim the fat from its operating expenses.

Using Siebel CRM, Jenny Craig will be able to automate business processes for sales, inventory, reporting, and scheduling, company officials say.

Jenny Craig, based in Carlsbad, California, has about 650 centers in the United States, Canada, Australia, New Zealand and Puerto Rico. "We recognize knowledge and insight as the currency of influence among our clients," said Shoukry Tiab, Vice President of Information Services and CIO at Jenny Craig. "We chose Oracle's Siebel CRM for its flexibility and scalability. We will have visibility to forecast growth and revenue based on client preferences and seasonal campaigns."

Jenny Craig also runs Oracle Database 10g, an Oracle-based data warehouse, Oracle Partner Portal, Siebel SmartScript and Oracle Business Intelligence Applications.

Author: David Sims

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