eRewards Selects Oracle Database Infrastructure for Online Market Research

eRewards, Inc., a provider of online market research, has opted for Oracle Database infrastructure to conduct online market research. eRewards leverages a family of Oracle Database products as the basis for its online transaction processing (OLTP) and data warehouse systems.

eRewards makes use of Oracle Database 10g to power its program, which rewards members for the time they spend answering online surveys. Participating in the program, members earn e-Rewards currency, which can be redeemed for a variety of rewards including dining, entertainment, travel and retail rewards.

eRewards relies on Oracle Database 10g, Oracle Real Application Clusters, Oracle Automatic Storage Management, Oracle Data Guard and Oracle Warehouse Builder 10g to process the influx of data.

eRewards' Web site runs on OLTP system supported by Oracle Database 10g and Oracle Real Application Clusters that facilitate online interaction with eRewards members. The multi-terabyte data warehouse of eRewards also works on Oracle Database and Oracle Real Application Clusters. In addition, eRewards leverages the flexibility of Oracle Data Guard to keep its data warehouse up-to-date with the latest information captured by the OLTP system. eRewards has also deployed Oracle Warehouse Builder 10g to design its data warehouse and business intelligence systems.

"We evaluated competitive offerings and nothing could match the combination of functionality, performance, manageability and the cost structure offered by Oracle," said Joel Davis, Senior Vice President of Technology, eRewards. "Near real-time synchronization of our data warehouse with our OLTP system enables eRewards to more effectively scale our environment to meet the needs of members, clients, and employees."

Author: Niladri Sekhar Nath @ TMCnet

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