A Success Year for Oracle CRM

Oracle today announced that Oracle’s Siebel CRM On Demand has been heralded by end users as providing unrivalled choice of application deployment scenarios and integration options for organisations of all sizes across Europe, Middle East & Africa. In the last year, Oracle expanded its relationships across the region to include leading brands such as, Amazing Global Technologies, Ambu A/S, Experian, Hôtels B&B, Netstore and SAS Cargo Group A/S.

With more than 12 years experience in delivering CRM solutions, Siebel CRM On Demand was identified by leading independent analyst firm, Forrester Research, as having a unique offering with over five crossvertical and industry specific CRM editions. In the April 2007 report “Oracle’s Siebel CRM On Demand is a Leader in Sales Force Automation”, Liz Herbert, Senior Analyst at Forrester Research wrote, “The vendor understands the needs of a range of industries and can provide best practice expertise in addition to prebuilt industry editions. Siebel CRM On Demand currently sells five vertical editions, which is five more than many of its SaaS CRM competitors.”

“This has been a particularly strong year for Oracle’s Siebel CRM On Demand, as demonstrated by the number of positive analyst reports and the growth of our customer base,” explains Loïc le Guisquet, Senior Vice President for Applications, EMEA. “One of our main differentiators is that customers can operate the Siebel CRM On Demand solution as part of a hybrid strategy that includes Siebel on-premise or other Oracle products. It provides them with a lot of flexibility, which delivers value in their business. Listening to our customers has shown us that on-premise and On Demand is not always a straight choice and that many organisations can benefit from using both solutions in different areas.”

Author: Fiona McGoldrick @ www.irishdev.com

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