Oracle eyes bigger share at Gitex

Oracle, the world’s largest enterprise software company said it will showcase the continued evolution of Oracle Database 11g, industry-leading Oracle Fusion Middleware, and its comprehensive industry solutions at Gitex 2008.

Oracle has more than a decade of leadership as the largest exhibitor at Gitex.

It said one of the fastest areas of growth for the company in the Middle East region is the expanding market for industry-specific solutions. Oracle is expecting a record number of visitors to meet with its executives in areas of financial services, retail, telecommunications, government, energy and transportation organisations at Oracle World in Hall 5 at Gitex.

"One of the fundamental benefits of being the vendor with the largest exhibition space at Gitex 2008 is that Oracle World enables us to demonstrate that we have a software solution for every business need, from our database and middleware platform, through our business applications which reduce costs and increase customer satisfaction, to our industry-specific solutions and expertise. The fast-moving, dynamic nature of today's marketplace means that companies need IT solutions to allow them to adapt quickly to keep pace with changing business needs," said Dana Murugan, senior marketing director for Oracle in the Middle East and Africa.

Visitors to Oracle World will have the opportunity to gain a better understanding of Oracle’s customer relationship management (CRM) solutions, as well as get a closer look at the Oracle E-Business Suite and the most recent enhancements to Oracle’s business intelligence and software development solutions.

"Gitex is the marquee IT exhibition for Oracle in the Middle East and is an excellent opportunity for us to demonstrate our expertise in Middleware solutions. The Middle East is a significant market for Oracle and we will continue to invest in this thriving region while introducing new, cutting-edge solutions to meet the demands of customers in any and every industry," he added.

Source: TradeArabia News Service